Branding and logos
A new brand or a refresh of an existing one: symbol and wordmark, colours, typography, basic applications and brand guidelines that the printer, agencies and the in-house team can work from.
What it includes
- 01A conversation about the brand, its audience and competitors at the start.
- 02Two or three design directions to choose from.
- 03Wordmark and symbol in colour and black-and-white versions.
- 04Brand colours and typography.
- 05Basic applications: business card, letterhead, social media avatar.
- 06Brand guidelines in PDF and vector files.
Projects in this area
How I price it
The fee depends on the scope. Every quote sets out the scope, the deadline and the number of revision rounds.
Symbol and wordmark
Two or three directions, refining the chosen one, files and short brand guidelines. quoted after the brief
Identity system
Symbol, colours, typography, applications and full brand guidelines. quoted after the brief